Ebook Details Title: Knowing Where To Tap: Identify The Areas Of Profit & Loss In Your Business Author: Andy Henry File Size: 956kb Unzipped. Format: Adobe Acrobat (.pdf) Number of Pages: 57 Subject: Knowing Where To Tap explains methods for conducting market research for an existing business or prior to starting a business. Table of Contents: Chapter 1: Introduction Chapter Two: Research 101 Chapter 3: The Internet Marketer’s Research Essentials Chapter 4: Metrics, Measurements, and Tracking Chapter 5: Situational Examples Resources: Favorites Resources: Niche Research Resources: Public Domain
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Knowing Where To Tap is an intelligent, well-written ebook about conducting market research for starting an online business. Frankly, I don’t think I’ve read a better written ebook than this. It contains no hype or fluff–a welcome relief from most ebooks I slog through. I did spot one typo, and paragraph headings are often separated from their paragraphs by untimely pagebreaks, but those are minor technical quibbles.

Andy Henry shows advanced methods to conduct market research using Google, teaches basic keyword research, explains the various aspects of market data and how it will affect your business, and how to analyze the competition. One of the best parts of the ebook is a simple flow-chart that guides your research steps before making a product or business launch–even when you have no particular product or business idea to start with.

In the first chapter of Knowing Where To Tap, Andy Henry explains why you need to conduct market research for your online business. “If you’re building an online business, research is the foundation upon which your company stands,” he says. He outlines several results of market research, such as identifying potential customers and the best ways to reach them, finding out whether a market is large enough to sustain a business, or even if a market even exists. “Being able to match your marketing to real customer needs and expectations will have a substantial difference in the results of your marketing efforts,” he says. The second chapter touches on various methods of conducting market research and the upsides and downsides to each.

The third chapter details how to use Google for online market research, starting with basic searches and moving to advanced searches into Google’s index. I personally wasn’t aware of many of Google’s advanced search engines, such as Google US Government Search at http://www.google.com/ig/usgov. Andy explains how to do basic keyword research, and details the kind of websites you should frequent, monitor and/or study on an ongoing basis. He says blogs, for instance, “are generally great sources of current information and conversations about what’s hot, what’s coming soon, and what’s popular.”

In the fourth chapter, Andy explains market data elements such as market size, market accessibility, market width and depth, and macro and micro environments. He explains how to use search engine data to guide your marketing efforts, determine how your product should be packaged and delivered, and how to analyze your competition. “Find out as much as you can about what they’re doing and look for weak areas that you can silently dominate” he writes.

The fifth chapter contains the flow-chart that guides your research steps, and the remaining segments are comprised of online resources to aid in your research and marketing efforts.

This isn’t the end-all, be-all ebook about conducting market research, but it will definitely get you started if the idea of “market research” confuses or scares you. Performing the easy steps outlined will help you narrow your focus onto the most winning product and help you avoid costly business mistakes and ineffectual marketing campaigns.

Knowing Where To Tap is unfortunately not available for download here. It sells for $37, which I think is a bit pricy despite my glowing review. If I had my druthers, I’d sell it for around $9.97. Alas, it isn’t up to me.

However, there’s a discount code to get 10% off the original price (making it $33.30). Just go to the sell page at http://www.knowingwheretotap.com and enter the code DU01AB at the checkout page.

Tags: Andy Henry, Internet Marketing, Market Research

Dylan Loh's Profiting Tips

Ebook Details
Title: Dylan Loh’s Profiting Tips: How to Realistically Create Your Hands-Free Autopilot Income Stream Within 7 Days
Author: Dylan Loh
File Size: 130kb Unzipped.
Format: Adobe Acrobat (.pdf)
Number of Pages: 9
Subject: Article Submission and Adwords
Table of Contents: None

This ebook promises to teach you “How to Realistically Create Your Hands-Free Autopilot Income Stream Within 7 Days.” I received it as a freebie promo. If I were to sell it, I’d probably list it for $1.97. (Surprisingly, I found this free ebook to be better than the author’s previous ebook I paid $9.97 for!)

There are a few typos, probably because English is not the author’s first language. Otherwise, the report is quite readable, and contains little to no hype & fluff. The author devotes one page to an introduction, but the remaining 7 pages are pure information.

Both tips are easy to implement, especially for those who already have a website or a product to promote. Neither tip would be new to experiences webmasters, but newbies would find them useful.

Bottom line: A short read, well worth the free download to see if the tips are new to you.

Tags: adsense, adwords, Article Submission, Dylan Loh, free, Internet Marketing

Secret Google Tactics

 

Ebook Details
Title: Secret Google Tactics: The Secret Google Tactics That You Can Use to Siphon Money From Both Adwords And Adsense!
Author: Dylan Loh
File Size: 195kb Unzipped.
Format: Adobe Acrobat (.pdf)
Number of Pages: 35
Subject: Google AdWords and Google AdSense.
Table of Contents:
Chapter 1: Getting Started
Chapter 2: Getting Paid
Chapter 3: Keyword Selection
Chapter 4: Writing Your Adsense Sites
Chapter 5: Adsense Arbitrage
Price: $9.97 

“I’m going to let you in on a little known secret combining two of the web’s most powerful money making systems.”

I couldn’t resist this ebook’s promise of telling me a new way to make gobs of money using AdSense and AdWords, so I plunked down my $9.97. (The price has now increased.) The highly effective sell-page convinced me to buy, which in itself is proof that the page is well-written. Too bad the actual ebook isn’t.

Ebooks filled with typos always turn me off; it tells me the author didn’t take the time to review his own work. And when the sell-page is far better written than the actual ebook, it makes me suspect the author was more interested in separating you from your money than creating an excellent product.

Although Secret Google Tactics contains relatively few typos, it is at times so poorly worded as to make it nearly incoherent. I had to read some paragraphs several times in order to understand what the author was attempting to say. The main problem, however, is a jumbled mix of topics. For instance, he spends a handful of paragraphs explaining what AdWords is, followed by a paragraph beginning with the statement, “Now since we talked about AdWords, we will tell you about AdSense.” This is followed by three general statements about Google, followed by several paragraphs explaining more about AdWords, not AdSense. I believed the author when he said he would now explain AdSense, so when I instead found myself reading more about AdWords, my first thought was that the author himself was confusing the two.

The ebook contains the usual amount of hype and fluff, such as statements like, “That’s a great question and I am going to answer it,” and the author is inconsistent with pronouns, switching between “we” “I” and “you” in the same paragraph, but these are minor issues compared to the overall unreadability.

I was already familiar with AdWords and AdSense prior to buying this ebook, and have read several other internet marketing ebooks, so none of the information imparted by the author was anything new or secret. If I hadn’t known anything about these subjects before, this ebook could have provided a nice overview if it hadn’t been for its poor writing.

Bottom line: the author promises a lot and delivers little. He’s from Singapore, therefore English is not his first language, which would explain the jumbled sentences. If he revises it to make it more understandable, the report may be worth paying under $10 for.

Available for purchase at http://www.ebookreviewsonline.com/link.php?id=14.

Tags: adsense, adwords, Dylan Loh, Google, Internet Marketing, keywords